Website maintenance is the practice of monitoring your website’s overall health and performance. Keeping a website up-to-date is crucial to ensuring it’s working at full capacity, engaging and retaining site visitors.

There are a number of tasks required to properly check and maintain a website, including updating security software and plugins, adding fresh content, increasing new and returning traffic, and meeting the satisfaction of your site users. While some of these points are more time-sensitive than others, each one will be addressed extensively further in the post.

Website maintenance can impact your business’s first impressions, SEO strategy, security and sales. Whether you’re a business owner or creating a blog, you’ll want to make sure that when people and search engines land on your site, they will immediately see the benefits of your site’s offerings — or risk losing them. This means that your ability to rein in and retain online interest lies primarily in your website maintenance.